By Eva Dou
Voices staff
Job hunters know to have a ready answer when recruiters ask, “Where do you see yourself in five years?”
As for where the industry itself will be in five years, that’s a much harder question.
Panelists did their best to peer into their crystal ball this week at workshops on the future of print. Though the picture is blurry at best, there was one thing everyone could agree on – any good print strategy must include a good digital strategy.
That plan should include embracing bloggers rather than ignoring them, says Mike Fancher, former Seattle Times executive editor and adviser to the Knight Commission.
With newsrooms cutting costs, many newspapers no longer can cover local neighborhoods as thoroughly as they once did. At the same time, hyperlocal blogs have sprung up to fill the niche.
Newspapers like The Seattle Times have started tapping this local resource with partnerships. Bloggers provide local coverage, while the newspapers drive viewers to the blogs.
“In an interactive world, success will come from working very effectively with people who once were your competitors,” Fancher said.
Mark Potts, a former journalist who co-founded WashingtonPost.com, agrees that newspapers of the future will need to rely more on partnerships with the community. He sees newspapers having an increased role as aggregators and curators, pointing out the best content on the Web.
Newsrooms are also looking at mobile apps as potential money-makers, said Niala Boodhoo, a radio reporter for WBEZ in Chicago and former Miami Herald reporter.
While web surfers are used to content being free, many people don’t seem to mind ponying up for mobile applications. This has led newspapers to roll out local sports-related apps, such as the Miami Herald’s $1.99 Dolphins football app and The Seattle Times’ $2.99 Husky app.
Charging for online news is a more controversial topic. The mention of the word “paywall” brings a storm of debate at every turn.
Those in support of paywalls say news organizations can’t continue giving away their content for free.
“I absolutely believe in paywalls and the sooner the better,” said Anh Do, managing editor of LA Spot.us, a community-funded news source.
Others argue there’s no way to start charging now that viewers expect online news to be free.
“I’m skeptical of paywalls and anything that stands between people and information,” Fancher said.
Potts noted that publications with successful paywalls, such as the Wall Street Journal and the Financial Times, frequently provide information that helps people make money. They also offer specialized content that readers can’t obtain elsewhere.
Less specialized publications would have more difficulty earning enough from paywall subscriptions to offset the drop in viewership and ad revenue, Potts said. An important litmus test will be how The New York Times fares when its paywall goes up in January.
Overall, panelists say the outlook is rosier than a year ago, with more companies hiring at this year’s convention job fair.
“I’m pretty optimistic that there will be new business models that develop,” Fancher said, “because I think the public and society want and need and value journalism.”
By Candice Nguyen
Voices
At the end of 2009, AAJA’s national office was left with a $207,000 deficit.
That loss created a sense of financial emergency, pushing officials to ask for help from individual chapters with suggested donations as high as $12,000. Some have balked at the quota, while others are giving more. Donation amounts were not arbitrary, said AAJA National President Sharon Chan.
“We assessed the individual chapters’ accounts to calculate how much they’d be able to contribute,” Chan said. National officials worked with accountants to create a formula that figured out each chapter’s share.
The formula took a chapter’s bank account divided by the sum of all the accounts. Then it multiplied that fraction by the fundraising goal, which according to Chan, is $115,000. Membership numbers also were taken into account. Larger chapters with bigger budgets paid more while those with less paid a smaller amount. A payment plan was available for those chapters who couldn’t pay outright, said National Treasurer Candace Heckman.
Heckman said she’s not able to release exact figures of total chapter contributions so far until today’s treasurers’ meeting.
“In the end, all the chapters understood the mission and paid that formula that we came up with because, in the end, all of our money is together anyways,” Heckman said.
Chapters have pledged a total of $79,380. More financially stable groups, such as Sacramento and Atlanta, supported this fundraising method.
“We didn’t have a problem with paying,” said Vino Wong, Atlanta Chapter president. “Nonetheless, it’s about unity. If the mother ship sinks, we all sink.”
Earlier this year, AAJA National asked the Sacramento chapter for a $25,000 donation, which Sacramento delivered. Judy Lin, the chapter’s copresident, said it only initially wanted to donate about $10,000, but decided to donate the asked amount instead.
The chapter’s 25th anniversary is in 2010. Yesterday, the Sacramento chapter was awarded AAJA Chapter of the Year. It was the second chapter, after Minnesota, to donate funds through their “Issue Challenge.” Sacramento Chapter Co-President Pamela Wu says, “Our chapter was financially healthy. Then again, our members didn’t have to just reach into their pockets, they could seek sponsorships to help our chapter.”
At the same time, other chapters met the request with confusion and concern.
“It was more of a mandate, not a choice,” said Jeffrey Ong, Arizona chapter co-president. “I disagree with the usage of the word ‘donation,’ and I expressed that. It wasn’t a donation because a donation is a willing donat on to a cause. This was an assessment, from our viewpoint. I just wish it was a little more straightforward.”
The New York Chapter is scheduled to pay $12,626 to AAJA National, a large sum compared to most other chapters. At New York’s board meeting last May, members discussed pitching to AAJA National the idea of being given the bid as host of a future convention once they pay the amount.
Two years ago, New York lost a bid to host the 2011 convention to Detroit.
“We would love to have the AAJA convention in New York, but we’re not using our payment as a bargaining chip,” says Sital Patel, New York chapter president. “It was just part of the larger discussion.”
On all levels, 2009 hit AAJA hard. However, Chan reassures members: “This is a one-time thing. This was an SOS during the worst time for our organization.”
Find Candice on Twitter @candinguyen

The march of technology and the economic recession have changed the journalism industry for reporters, such as Elizabeth Jia.
By Wesley Cho
Voices
The march of technology and the economic recession have changed the TV news industry. Many stations already have or are beginning to move their news crews to “One-Person Crews.” These so-called, “One-Man Band” or “Multimedia Journalists” are not only responsible for reporting and writing, but also for shooting and editing. However, there have been many debates over the issue. Some TV journalists worry about the quality of news because not everyone can be skilled enough to do everything. Others say Multimedia Journalists will raise both the quantity of news and its quality as well. WUSA-TV, Channel 9 is based in Washington DC and it’s the first station in a major market to replace its crews with Multimedia Journalists. Here’s a Q& A with WUSA-TV’s Multimedia Journalist Elizabeth Jia:
A. I was born in Shanghai, China and grew up in Bethesda, Maryland. I studied journalism not thinking I would become a multimedia journalist. In college, the word “multimedia” was not a popular word yet. Then, when I was accepted into the Talent Development Program at Gannett, I was trained as a multimedia journalist.
A. Every reporter is expected to know multimedia skills in the newsroom. I think the newsroom knows that certain stories require more than one person to cover it effectively. So, it’s based upon editorial judgment (for example, some stories are less safe when done with one person such as traffic or weather stories)
A. I have better access to different locations since the camera is smaller, and I don’t have a crew accompanying me. This gives me a chance to cover more in-depth stories.
A. Human-interest stories or personal stories always inspire me.
A. I think the future of journalism belongs to people who know how to effectively tell their stories online, print and in broadcast. The quality of journalism will improve as the online audience increasingly demands better and more thorough reporting.
A. I am happy with where I am now. Right now, I am looking forward to earning my Master’s in Journalism at Georgetown University.
Employment opportunities are improving say these covention attendees: Job seekers Jeremy Lee and Caron Alarab, and recruiters Diane Parker of Associated Press and Virgil L. Smith, vice president of Talent Management, talk about the convention’s job fair.
By Peter Sessum
Voices
Desperation is in the air. With so many people scrambling for so few jobs, AAJA’s annual job fair can take on the scrappy intensity of a dog fight. To help job seekers cope, Voices cornered some of the convention’s top recruiters to glean some words of wisdom:
People rarely get actual jobs at job fairs, says LA Times recruiter Randy Hagihara. Job seekers should treat it more like a conversation than a formal interview. Recruiters talk to many, but remember few.
You often just get 10 seconds to make a good, lasting impression. Start with a good, firm handshake and look them in the eye. Holding eye contact is good; staring is creepy. And don’t forget to blink.
Know the organization before talking to its recruiter and have some questions ready. Smart questions engage recruiters. And in this environment there is such a thing as a stupid question. Asking about the future strategy of the company is good; asking where San Jose is will terminate the conversation.
You want to have a digital footprint, says über-recruiter and convention veteran Joe Grimm. Have a blog, a resume on LinkedIn, be on FaceBook and Twitter. Many recruiters look up candidates on social media. If your name comes up empty on Google, so will your job search.
Demonstrate your copy-edit skills by writing your resume in AP style. Include descriptions of previous job experience not just bullet points. Edit out unnecessary words. Distinguishing between cell or land-line phone is good, but label your phone number and e-mail. If a recruiter can’t figure out which is which on their own, do you really want to work for them?
Meet other professionals at dinner; don’t just sit with your friends. And be professional even outside the convention. “The person you talked to today will see you acting like an idiot on Hollywood Boulevard,” Grimm says.
Once you have talked to everyone who can help you, pop back in and chat again. Revisiting a recruiter will reinforce their memory of you, and in the end, people hire people they remember. And send a thank you note. E-mail is fine, but even better is a hand written note with something personal. ‘Thank you for telling me about the opportunity in Chesapeake Bay” is specific and will help you be remembered.
Remember job seekers aren’t just competing for the best jobs, recruiters are also competing for the best candidates.
Find Peter on Twitter @petersessum
Search Voices: